For national brands and the teams that run them. We build creative that works fast and drives business results.
Three variables decide whether a brand's creative function performs against the business. Most agencies optimize the one the platforms already automated. We optimize the one that still moves the number.
The creative is the largest determinant of paid social and search performance. Most agencies still optimize for media buying that Meta and Google have automated.
Brands extend the life of underperforming creative because the next concept takes weeks. The system collapses that timeline to days.
The median ships six or seven. The gap shows up in CPM, in audience fatigue, in lost momentum. Volume is now the price of entry to the auction.
Sources: Nielsen Catalina · Motion Creative Benchmarks 2026 · Meta auction data.
Paid advertising, landing pages, email, organic content. The campaign moments and the always-on. Video, static, copy, design, and the story underneath all of it.
We run brand workshops.
We sell positioning sprints.
We produce decks of decks.
We make the work. It runs. We measure what performed. We make better work.
We run a brand's creative function as a continuous cycle. Performance from one cycle becomes the input to the next. Internally we call it Loop. Clients see the output.
Audience signal, category mapping, and the performance read from prior cycles.
Concepts, hooks, and story shape — the standard set at the idea level.
Calendar, briefs, and channel-by-channel blocking against business goals.
Talent, design, copy, and edit — executing the standard at velocity.
Deployment across paid, organic, email, owned. Scheduling and pacing.
Paid amplification, media planning, and performance pacing into market.
Airtable as the workspace. Claude as the intelligence layer. A two-year-old prompt library and a framework that only KSM uses.
Money: stronger return on every dollar of media. Time: shorter cycle to a performance signal. Scale: more on-brand variations into market per week.
Brita needed 20 photo and video assets for a launch campaign, three weeks out. The content had to carry social, the website, and email at the same time.
A hero product and a tight brief gave us a clear target. We turned creative ideation in one week and produced all 20 assets within three.
High-performing content across every channel: social, web, and email.
Stacked, one of Canada's fastest-growing restaurant franchises, needed dozens of evergreen pieces every month across website, email, social, and paid. Pulse-period limited-time offers stacked on top.
A monthly shoot feeds the whole machine. We research what the top U.S. restaurant brands produce, ideate high-res and low-res creative built to perform, then handle planning, production, and post on a continuous test-and-iterate loop.
Over 100 pieces of creative per month, live across their full digital presence.
Heading into a heavy pulse period, NutriCanine set out to spend 5x more on media than they ever had. Before pouring money into that, they needed to know exactly what would convert.
We built the testing infrastructure first. Over a 2-to-3-month sprint we set five key messaging themes and tested each against multiple topics and formats, with predefined control variables. New content shipped weekly.
Lower cost per acquisition, 2x more efficient ad spend, and spend scaled past seven figures inside two months. That strategy now guides millions in customer acquisition for years out.
Process is what agencies sell when they can't sell the work. AI runs the production. People hold the standard. We use one to make more of the other.
A typical KSM engagement runs 30 to 50 percent of a comparable holdco scope, for the same output and faster cycles. The math is auditable on request.
We write fewer, sharper ones, and let the system carry the rest.
Ours stays invisible to the client. The work is the proof.
Without it, paid spend is rented attention.
We'd rather put a B+ idea in market in a week than wait a quarter for an A.
We use one to make more of the other.
Built KSM from a one-person practice into a national-brand creative agency. Owns the agency's commercial direction and senior client relationships.
Runs paid media and performance across the roster, turning the creative the system produces into measurable pipeline, revenue, and scaled spend for every brand.
Sets the creative standard and the story behind every campaign, translating brand and business goals into work built to stop the scroll and perform.
Plus a broader team of strategists, producers, designers, and engineers. Full team and credentials available on request.
There is no end of the campaign. There is the next cycle. Bring us the budget and the brand. We'll bring the work that makes it perform.
Or reach Mark Simone, CM directly · mark@kingstreetmedia.ca · kingstreetmedia.ca
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